On the 28th of August, the production launch for the cultural and tourism-themed short series, "My Secret Treasure House," took place in the historic town of Nanxun, Huzhou.
The series is being produced under the guidance of the Zhejiang Provincial Department of Culture and Tourism, the Huzhou Municipal Bureau of Culture and Tourism, and the Zhejiang Radio and Television Group. It is a collaborative effort between Qianjiang Urban Channel of Zhejiang Radio and Television Group, various cultural and tourism departments from districts and counties in Huzhou, Migu Digital Media, and Hangzhou Erwei Technology.
In response to the "Travel with Micro Short Dramas" initiative by the National Radio and Television Administration, "My Secret Treasure House" aims to showcase the rich cultural heritage and unique tourist attractions of Huzhou through the lens of cinematic art. This project represents an innovative blend of culture and tourism, offering audiences a more diverse and engaging cultural tourism experience.
Set against the backdrop of Huzhou's abundant historical and cultural resources, the series creatively combines modern aesthetics with imaginative storytelling. Using anthropomorphized artifacts as characters, it weaves together a series of captivating tales that preserve and promote Chinese culture while inviting viewers into a "Secret Treasure House" brimming with mystery and wonder.
In addition to highlighting the natural beauty of Huzhou, such as the quaint charm of Nanxun and the picturesque landscapes of Guchu Mountain, the series delves deeply into local cultural characteristics, historical figures, and artifacts. This provides a comprehensive and multifaceted portrayal of Huzhou’s cultural and tourism appeal.
From scriptwriting to filming and production, every step of the process has been carried out with meticulous attention to detail. The creative team is committed to upholding the spirit of craftsmanship and aims to create a high-quality work that is both visually appealing, culturally enriching, and educational.
Culture is the soul of tourism, and tourism is the vehicle for culture. The commencement of production on "My Secret Treasure House" breathes new life into the integration of culture and tourism in Huzhou. Going forward, Migu Digital Media will leverage its strengths in digital media to produce premium short dramas, contributing to the innovative development of the cultural and tourism industry and providing audiences with more works imbued with cultural significance.
