Today, on August 12th, the television adaptation of the renowned author Tang Jia San Shao's work, "Douluo Continent 2," announced an innovative collaboration with ten museums across the country to launch special co-branded admission tickets. This initiative has been met with enthusiastic responses from fans online, who have expressed their excitement through comments such as, “Visiting the museum and experiencing 'Douluo Continent 2' is both educational and enlightening.”
Adapted from a national-level IP that has had a significant cultural impact, "Douluo Continent 2" boasts a seasoned production team including executive producers Wang Juan and Bai Yicong, lead producer Fang Fang and Cai Jia, chief screenwriter Tian Liangliang, and directors Wei Lizhou and Cheng Feng. They join forces with a talented cast of young actors, including Zhou Yiran, Zhang Yuxi, Chen Muchi, and Kong Xue'er, to bring to life an epic tale of youthful growth and adventure in the Eastern world. The collaboration aims to leverage the global fanbase of the "Douluo Continent" franchise, as Tencent Video and Linghe Culture partner with ten prominent city-level museums and culturally distinctive institutions to explore new formats and methods for integrating film and television with culture. This endeavor seeks to fuel the summer tourism and cultural boom while contributing to the diverse expressions of Chinese culture.
The participating museums include prestigious national and regional institutions like the China (Hainan) South China Sea Museum, Nan Yue King Museum, Yangling Mausoleum of Emperor Jingdi Museum, Guangzhou Museum, Kunming City Museum, Dingzhou Museum, and Laosi City Museum, as well as culturally specialized museums such as the Sichuan Song Porcelain Museum, Nanjing Yunjin Museum, and Shaanxi Tang Tri-color Art Museum.
The official announcement was made today, with the co-branded ticketing event scheduled to commence on August 15th and run until September 15th at all ten museums. During this period, visitors can make online reservations and collect limited-edition commemorative tickets upon arrival. Depending on each museum’s opening hours and specific rules, guests will not only be able to tour the exhibitions and appreciate traditional Chinese culture but also receive exclusive merchandise related to "Douluo Continent 2."
"Douluo Continent 2" continues the story of the Shilaike Seven, who reunite after graduation to establish Tang Sect and bravely confront the Spirit Hall, embarking on a thrilling adventure on Sea God Island. Since wrapping up filming on September 16th, 2023, the series has generated significant anticipation among fans, with every promotional activity drawing widespread participation and praise. The current collaboration with ten museums is expected to further encourage young audiences to visit these cultural institutions, learn about traditional Chinese culture, and engage with contemporary storytelling in Chinese film and television.
